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Neha Paranjpe

Neha Paranjpe

I'm a design researcher. Turning scattered signals into strategic decisions.

Currently leading partner research at the Design Executive Council (DXC), working with VPs and Chief Design Officers across Fortune 2000 enterprises.

Résumé (opens in a new tab) LinkedIn (opens in a new tab)

Senior leaders from these companies have been part of my research and convenings:

  • Figma
  • dscout
  • Fable
  • Target
  • Hyundai Motor Group
  • grammarly
  • Warner Music Group
  • US Bank
  • The Cigna Group
  • SAP
  • TD Bank
  • taxwell

Featured work

  1. View project: The Business Value of Design Systems
    Cover of the report 'The Business Value of Design Systems'

    DXC × Figma

    The Business Value of Design Systems

    A global research engagement on how enterprise design leaders measure and communicate the ROI of design systems, featuring leaders from Grammarly, SAP, Linear, Freshworks, Notion, and Hyundai Motor Group.

    Led research strategy, created frameworks, and co-authored the report.

    View project
  2. View project: The Accessibility Advantage
    Cover of the report 'From Edge Case to Market Edge'

    DXC × Fable

    The Accessibility Advantage

    An executive-level point of view on how product and design leaders are embedding accessibility into core systems, featuring senior design and accessibility leaders from U.S. Bank, Warner Music Group, Target and The Cigna Group.

    Led research strategy, co-authored the report, and produced the launch webinar.

    View project
  3. View project: Modernizing Research with AI
    Cover of the 'Modernizing Research with AI' webinar series

    DXC × Dscout

    Modernizing Research with AI

    A four-track series on how senior research and design leaders are integrating AI into discovery, capacity, customer-centricity, and evaluation.

    Leading the series end-to-end and leading research synthesis for the final micro-paper.

    View project

In production

June 24–25, 2026 · San Francisco

DXC at Config

dscout · DEC · Noon

DXC at Config 2026

Producing a three-event executive series for senior design leaders during Config week, in partnership with dscout and Noon.

San Francisco · June 24–25, 2026

Read more about the series (opens in a new tab)

Writing

On how AI is reshaping research practice — methods, models, and what it means for the teams doing the work.

View more articles (opens in a new tab)

Earlier work

Selected industrial design and creative work lives on Behance (opens in a new tab)

About

New York City · Design Researcher

I care about research that changes what a business does next — how decisions get made, how processes work, and how AI reshapes both.

Fun fact: The 11-year-old me ran a garage sale for home decor items and only sold one item. I've since learned a few things about product market fit.

Practice

My research practice spans the full arc — from talking to people to the editorial work of turning findings into reports, panels, and strategy.

Discover
Stakeholder interviewsGenerative researchSurvey designCompetitive benchmarkingTrend analysis
Synthesize
Thematic analysisSWOT analysisJourney mappingSynthesis frameworksStrategy canvas
Activate
Editorial reportsPanels & conveningsArticles

Journey

2017 – 2023 · India

Industrial design

2023 – 2025 · SCAD

Design management

2023 – Present · ADPList & SCAD

Mentorship & teaching

ADPList Mentoring early-career designers for navigating career opportunities
SCAD Visiting alum, Fall 2025 — graduate lectures on capstone research methodology and life after graduation.

2025 – Present · Design Executive Council (DXC)

Design research & event production